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Are you seduced by premium brands?

By Kate Naylor on April 10th, 2012 at 8:47am in Tech & Gadgets

Sometimes household name, big brand, widely-advertised and marketed goods are genuinely better quality than those you don’t see emblazoned all over the telly, newspapers and internet at every turn. That’s the thing about brand advertising. It doesn’t mean the products are any better… just that the manufacturers spend more on promoting them and raising awareness. All of which means one good way to cut your spending right down is to buy brands that are less ‘in your face’.

Apple is a good example. iPhones aren’t any better than ordinary smartphones per se. Apple is a premium brand, which means they set their prices high and don’t devalue the brand by letting them slip below a certain level. High pricing keeps Apple products at the top of the heap. But they aren’t necessarily better quality.

The same goes for the Apple Mac. It’s generally accepted that Macs are more secure and less likely to suffer virus attacks, probably because there are fewer of them and creating a virus to attack a Mac isn’t as much fun as for a PC, where you can bugger up millions of machines across the planet in one go! Designers swear by the Mac but, having used one, I can’t tell the difference. Except the price!

Next time you need to buy an expensive piece of kit, bear in mind that the price tag doesn’t necessarily reflect the quality. A cheap smartphone does exactly the same job as an iPhone. A tablet by Apple might look stunning, but in reality it doesn’t work any better or do any more than a tablet made by anyone else.

If you simply can’t resist a iPhone or other expensive gadget, it makes sense to spend time shopping around for the best deal. Use our discount codes to cut the cost. Or buy a reconditioned model and make huge savings.

Designer clothing is often better made, of good quality fabrics, put  together with more care so the seams lie better, the garment hangs better and perhaps even fits better. But if you’re buying this season’s hottest fashions, stuff that’ll be out of style next season, it might be best to buy a cheaper brand. Buying expensive clothing makes sense when it has to last a few years, but not when it’s a high fashion item with a limited life.

Apply common sense to all your purchases, avoid premium brands unless there’s a very good reason for spending more than you need to and you’ll save a small fortune over the year!

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Hey there, I'm Katie...

Katie

I live just outside Brighton, high up on the South Downs, with my fiancé Tony and our three cats.

I’m dedicated to saving money, spending less, buying wisely and generating cash from the stuff I no longer want.

Read more about Katie here >>

Hi, I'm Jenny...

Jenny

Hi there, I’m Jenny, a brand new mum living in the heart of Essex with a passion for making the pounds look after themselves!

I’m here to pass on all that I’ve learnt about baby saving, looking good on a budget and to keep you guys up to date with what's hot on the money saving blog scene.

Read more about Jenny here >>

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